The Best Website Builders for Law Firms
There are many website builders available that can be used to create a professional website for a law firm. When choosing a website builder, it… Read More »The Best Website Builders for Law Firms
Digital Strategy
7 Things To Do Before Your Law Firm Starts a Podcast
We've been recording, producing, editing podcasts for law firms for over 5 years. It's not unusual for our agency to be recording in excess of 40 podcasts for our clients each and every month. In fact, in 2012, we launched our own podcast on law firm marketing and ceased recording in 2017, though we're recommencingRead More »7 Things To Do Before Your Law Firm Starts a Podcast
How Does Our Law Firm Track ROI on Our Digital Marketing?
Like most law firm marketing spend, closing the loop on what's generating file-opens and what's not can be difficult to track. Invariably it's the case that you can track to an extent that then requires the firm to ultimately advise whether or not the lead converted. In other words, as good as the metrics are,Read More »How Does Our Law Firm Track ROI on Our Digital Marketing?
Why Would This Multi-Award Winning Law Firm Publish a Magazine?
It’s not surprising that when it comes to effectively marketing a law firm, all the banter is about “online.” I get that, because 85% of our work with law firms in Australia and the United States sits there. However, does the more traditional ways of positioning your practice still work? A little over a yearRead More »Why Would This Multi-Award Winning Law Firm Publish a Magazine?
3 Huge Mistakes of the Generalist Law Firm
We love marketing generalist legal practices? Why, because whilst there is this preoccupation with becoming the "specialist" and niching down, multiple opportunities open up for the generalist firm that can allow re-engagement and cross pollination of historic clients. However, multi-disciplinary firms invariably make some big fundamental mistakes in how they market, or don't market theirRead More »3 Huge Mistakes of the Generalist Law Firm
Free Legal Marketing Content Calendar
No matter who you talk to, the synonymous answer to getting more qualified web traffic to your law firm's website, is to write more content. Content is the bedrock of great digital marketing. For firms that are prolific content writers, multiple opportunities to drive eternal traffic are everywhere. Notwithstanding this, content that is well thoughtRead More »Free Legal Marketing Content Calendar
Creating an Online Strategy that Speaks to Clients
If you're like most law firms, at the end of the month, you thumb through the latest Google Analytics reports and try and reconcile the fact that the 947 visitors to your site are a far cry from the 2 or 3 that actually converted into clients. It's a common conundrum for a majority ofRead More »Creating an Online Strategy that Speaks to Clients
3 Ways to Increase Your Law Firm’s Website Conversion Rates
When it comes to trying to get a better grip of why your firm's website doesn't convert the number of leads it receives, there is invariably a lot of finger pointing going on. Some point to the content, others point to the web design itself and others point to the SEO providers. Like SEO (searchRead More »3 Ways to Increase Your Law Firm’s Website Conversion Rates
The Essential Law Firm Website Guide
Today, the web is social and interactive. It’s not static like most websites tend to be. As such, your law firm's website can no longer sustain as its own island. We now need to consider integrating search, social media, content, blogging, and more with our websites. Gone are the days where all it took wasRead More »The Essential Law Firm Website Guide
How Can I Use Google Analytics in My Law Firm?
Effective law firm marketing derives from having both access to great metrics and understanding them. From an online perspective, Google Analytics(GA) is pivotal and no matter how sophisticated a firm's metrics platform is, it will draw its data through this platform. Setting up GA is painless and can be easily integrated into the back-end ofRead More »How Can I Use Google Analytics in My Law Firm?