We love marketing generalist legal practices? Why, because whilst there is this preoccupation with becoming the “specialist” and niching down, multiple opport...
We implement a robust brand and marketing strategy
We design and execute your email and social media marketing campaigns
We provide complete web and digital design and development services
We interview your lawyers on key areas of the law and syndicate the audio on your website
We design all your print media, including all stationery and outdoor sign design
We provide complete web and email hosting and 24/7 technical support
The legal industry is complex, not only requiring a depth of understanding of legislative requirements that regulate aspects of advertising, but also the need to understand the unique services that law firms provide to people, with often multi-dimensional legal problems. Our clients often say that because of the acute understanding we have of their industry, the role of marketing their firm is significantly improved, leading to greater outcomes.
Because of our specialist knowledge of the legal industry emanating from the fact that we only work with law firms, we have a great working knowledge of what works in the realm of law firm marketing and what doesn’t. This expertise that we gather from our experiences in working with law firms in Australia and the United States we bring to your table.
We are one of the very few law firm marketing companies that provide end to end marketing solutions to the legal industry. We partner with your firm from strategy design and development through to the execution of every marketing touch-point that your firm requires.
The legal industry is undergoing radical change. The holy trinity, of brand, design and digital has never been as important as it is now, in both differentiating your firm from competitors and attracting digitally savvy legal consumers. We apply a design thinking methodology to our work that ultimately leads to the creation of new, exciting legal brands that are responsive to the changes occurring in the industry and match the expectations of consumers.
Only by deep-diving and understanding your law firm, the landscape of which it operates, the people, the systems, the forces driving change and the problems you’re trying to solve can we think design and the co-creation of digital products or services that make a difference in the legal industry.
In the context of the legal industry, we understand better than most that a great legal “brand” is not a logo, or a digital or physical asset, rather its the embodiment of a person’s feeling about your law firm and in their eyes, why there is no other substitute.
Our work at the intersection of innovation, technology, and law we watch this space very closely and are convinced now more than ever, that your brand will be defined by how remarkable you are and in particular, the initial how remarkable your firm’s online experience is.
Our process is about applying a brand and marketing strategy that is both native, synergistic and most importantly, drives results.
We are big proponents of design, because increasingly in the legal industry, legal consumers are looking for key differentiators to better inform their decision making process.
We are serious about your firm's branding and we know, no other way to do our work without forging a close relationship with your firm. This relationship is crucial in developing brand cohesiveness and sharpening marketing strategies.
Great legal brands are distinctly recognizable in a crowded legal space. We are driven by doing work that both differentiates, but also is underpinned by a full suite of marketing services that live up to the brand expectation
Every day of the week, the Fast Firms team are working with law firms in Australia and the United States who not only want to have a distinctly recognizable brand, but also a fully executed marketing strategy that generates new client leads. We co-create with our clients now and into the future to ensure durable and effective market presence.
At Fast Firms, we’re prolific writers and speakers about innovation, brand, design and technology in the legal industry. We regularly write for leading law practice and management publications nationally and internationally. Fast Firm’s Director, Dan Toombs also regularly keynotes at conferences in Australia and the United States.