A whirlwind of a few weeks, listening to law firms in Melbourne, Sydney, Perth, Newcastle, Brisbane and Toowoomba on their challenges, the opportunities and how they̵...
Get a heads up on how to best position your Law Firm online
The legal industry is undergoing radical change. The holy trinity, of brand, design and digital has never been as important as it is now, in both differentiating your firm from competitors and attracting digitally savvy legal consumers. We apply a design thinking methodology to our work that ultimately leads to the creation of new, exciting legal brands that are responsive to the changes occurring in the industry and match the expectations of consumers.
Only by deep-diving and understanding your law firm, the landscape of which it operates, the people, the systems, the forces driving change and the problems you’re trying to solve can we think design and the co-creation of digital products or services that make a difference in the legal industry.
In the context of the legal industry, we understand better than most that a great legal “brand” is not a logo, or a digital or physical asset, rather its the embodiment of a person’s feeling about your law firm and in their eyes, why there is no other substitute.
Our work at the intersection of innovation, technology, and law we watch this space very closely and are convinced now more than ever, that your brand will be defined by how remarkable you are and in particular, the initial how remarkable your firm’s online experience is.
CUPS OF COFFEE OVER BRANDING WORKSHOPS
Every day of the week, the Fast Firms team are working with law firms in Australia and the United States who not only want to have a distinctly recognizable brand, but also a fully executed marketing strategy that generates new client leads. We co-create with our clients now and into the future to ensure durable and effective market presence.
Our process is about applying a brand and marketing strategy that is both native, synergistic and most importantly, drives results.
We are big proponents of design, because increasingly in the legal industry, legal consumers are looking for key differentiators to better inform their decision making process.
We are serious about your firm's branding and we know, no other way to do our work without forging a close relationship with your firm. This relationship is crucial in developing brand cohesiveness and sharpening marketing strategies.
Great legal brands are distinctly recognizable in a crowded legal space. We are driven by doing work that both differentiates, but also is underpinned by a full suite of marketing services that live up to the brand expectation
As you would expect from a company dedicated to positioning law firms into the future, we are a mix of lawyers, graphic artists, web developers, marketeers, content writers and technicians who collaborate to co-create exciting legal brands.
Multi-award winning lawyer and founder. Although a little weird, Dan's first ever job was in the fashion industry, in design, working with the eminent Australian designer, Harry Thurston. Dan possesses both a thorough understanding of the legal industry and strategic design and marketing drawing from experience from working with national legal brands, to Erin Brockovich to small, boutique legal practices.
Great law firm marketing is predicated on client-centric content that is both informative and engaging. Hayley is our copywriter who draws upon her skills as both a lawyer and prolific writer to create content that engages and converts.
Digital marketing engagement brings together the creative and technical aspects of the Internet. Lea's focus is on designing a unified and comprehensive brand message with in the digital space as well as brand collateral that reaffirms core values and communicates revolutionary potential.
Bernadette brings to Fast Firms a secret weapon, she is our SEO master and digital savvy project manager organising the Fast Firms team and liaising with clients to ensure our time schedules are on track.
Excellent websites are worth nothing without reliable delivery to your potential clients on their preferred device. Paul manages the cloud infrastructure that makes it all possible. Everything from servers to software, across the full technology stack. As a WordPress specialist developer with an extensive background in server administration, security, and databases, he applies a multi-disciplinary best practice approach to solve our technology problems.
Son is the quintessential web developer who can't think of anything better than abstracting design systems from comps to code; large-scale CSS systems built from the ground up. Son has worked for Fast Firms for over 3 years and has development on major platforms, including Brockovich and a tapestry of related websites and web communities.
Digital Marketing Engagement brings together the creative and technical aspects of the Internet, including design, development, advertising and business development. We believe your branding is a valuable form of communication when approached in with strategic planning.
At Fast Firms, we’re prolific writers and speakers about innovation, brand, design and technology in the legal industry. We regularly write for leading law practice and management publications nationally and internationally. Fast Firm’s Director, Dan Toombs also regularly keynotes at conferences in Australia and the United States.
If you’re like most law firms, at the end of the month, you thumb through the latest Google Analytics reports and try and reconcile the fact that the 947 visitors t...